The two-day, multi-session event will take place in New York City on July 25 and 26 and will bring great food and inspiring people together to discuss a smarter way forward

The makers of smartwater®, a premium, vapor-distilled water with electrolytes for taste, are imagining a smarter way through a partnership with The Infatuation, an ally and resource for engaged and inspired young people fueled by a passion for food and dining.

At the center of this partnership is smartwater® futures, a two-day event taking place on July 25th and 26th at 201 Mulberry Street in New York City, that features an IRL conference designed for creators by creators to inspire participants to imagine a smarter way to live, eat, work and play. See below for the full agenda:

 

Wednesday, July 25 (Morning Session)

meditation + a smarter way to build community: 8:00AM - 10:30AM

8AM - 10:30AM: Breakfast Catered By Daily Provisions 

8:30AM - 9AM: Morning Meditation 

Led by Jesse Israel, Founder of The Big Quiet

9AM - 10:30AM:

panel session: a smarter way to build community

Speakers:

Moj Mahdara - Founder & CEO of BeautyCon

Erika Nardini - CEO of Barstool Sports

Aria Finger - CEO of DoSomething.org

Alison Wyatt - President of Girlboss

Moderator: Nell Potter, General Manager of Zagat

What we'll discuss: The journey, the inspiration and the authenticity behind some of today's most exciting community driven platforms. 

 

Wednesday, July 25 (Afternoon Session)

a smarter way to eat: 12:00PM - 1:30PM

12:00PM - 1PM: Lunch Catered By Lighthouse 

12:00PM - 1:30PM:

Panel Session: a smarter way to eat

Speakers: 

Camilla Marcus - Founder & CEO of west~bourne

Scott Norton - Co-Founder of Sir Kensington's 

Will Schafer - VP of Marketing at Beyond Meat

Moderator: Katherine Lewin, Deputy Editor of The Infatuation 

What we'll discuss: The inspiration behind and journey ahead for innovators and risk takers in the modern food world.

 

Wednesday, July 25 (Evening Session)

a smarter way to work: 6:00PM - 7:30PM

6PM - 7PM: Dinner Catered By Annicka

6PM - 7:30PM:

Panel Session: a smarter way to work

Speakers:

Audrey Gelman - Co-Founder & CEO of The Wing

Julie Rice - Chief Brand Officer of WeWork 

Moderator: Andrew Steinthal, Co-Founder of The Infatuation 

What we'll discuss: The importance of community and experience in the work place, and the path to building the most important next generation co-working businesses that exist. 

 

Thursday, July 26 (Morning Session)

meditation + a smarter way to self care: 8:00AM - 10:30AM

8AM - 10AM: Breakfast Catered By west~bourne

8:30AM - 9AM: Morning Meditation

Led by Jesse Israel, Founder of The Big Quiet

9AM - 10:30AM:

Panel Session: a smarter way to self care

Speakers:

Jasmine Maietta - VP of Brand at Peloton

Ellie Burrows - Co-Founder & CEO of MNDFL

Kirsty Godso - Nike Master Trainer

Joe Holder - Performance Specialist & Health Consultant 

Moderator: Savannah Cowley, VP of Partnerships at The Infatuation

What we'll discuss: How physical, mental and emotional well-being all factor into overall self-care. 

 

Thursday, July 26 (Afternoon Session)

a smarter way to disrupt the old guard: 12:00PM - 1:30PM

12:00PM - 1PM: Lunch Catered By Made Nice

12:00PM - 1:30PM:

Panel Session: a smarter way to disrupt the old guard

Speakers:

Neil Blumenthal - Co-Founder and Co-CEO of Warby Parker

Jen Rubio - Co-Founder of Away

Jordana Kier - Co-Founder of Lola

Moderator: Chris Stang, Co-Founder & CEO of The Infatuation

What we'll discuss: How fresh takes on old ideas were able to break through in a big way.

 

Thursday, July 26 (Evening Session)

a smarter way to content: 6:00PM-7:30PM

6:00PM - 7:00PM: Dinner Catered By Seamore's

6:00PM-7:30PM

Panel Session: a smarter way to content

Speakers:

Elaine Welteroth - Former EIC of Teen Vogue

Rembert Browne - Freelance Culture Writer

Hillary Reinsberg - Editor-In-Chief of The Infatuation & Zagat

Moderator: Andrew Steinthal, Co-Founder & CRO of The Infatuation

What we'll discuss: Quality over quantity: the importance of voice and value over clicks and page views.

 

“smartwater is a brand that was born out of an opportunity to make a great tasting water with a pure, clean and crisp taste,” said Shannon Richmond, Group Director of smartwater. “With that in mind, we wanted to create an experience for our consumers which would provide the inspiration and support to pursue their own opportunities.  We’re excited to partner with The Infatuation to bring together innovative minds in the industry to help inspire us.

Attendees will also be able to enjoy breakfasts and lunches from top restaurants Daily Provisions, Seamore’s, Annicka, Westbourne and Lighthouse, and enjoy meditation sessions with Jesse Israel of The Big Quiet, as well as a festive networking opportunity alongside a DJ set by MICK. A limited number of tickets to smartwater® futures will be available to the public for $15 and all proceeds will go to DoSomething.org.

“The Infatuation was born out of imagining a smarter way to discover great restaurants and help people have great experiences.  We’ve always looked at smartwater®  as a dream brand partner and couldn’t be more excited about collaborating. Innovating and creating value are core values for both of our brands, so it’s really a perfect fit” stated The Infatuation co-founder Andrew Steinthal.

To learn more and to purchase tickets visit https://smartwaterxinfatuationfutures.splashthat.com/. For more information and updates on the smartwater® and The Infatuation journey, visit www.drinksmartwater.com and follow the brand on Facebook, Twitter and Instagram, and by checking out #asmarterway.