With its sleek pack and great taste,
So, if you came across Coke Zero Sugar in the dating app Tinder, would you swipe left or right?
Right, of course.
Which is why
The team set up a branded profile for
The activation was an instant hit, generating 218,000 impressions, with an engagement rate of 14.3 percent (the average engagement rate benchmark is 8 percent). More than 40 percent of Tinder users in Norway clicked through, which is six times the average click through rate.
In recognition of these impressive results,
"We are proud of the team for this brave innovative move, which generated such impressive redemption rates," said Karen Huffman, general manager, Coca-Cola Norway. "The team has once again shown that it can come up with relevant activations that truly connect our target audience, getting our new