With its sleek pack and great taste, Coca-Cola Zero Sugar is cool and irresistible. It's the perfect companion for any occasion.

So, if you came across Coke Zero Sugar in the dating app Tinder, would you swipe left or right?

Right, of course.

Which is why Coca-Cola Norway had the idea to team up with Tinder to connect with the app's primarly 20-something audience, encouraging them to try the drink's great new taste.

The team set up a branded profile for Coca-Cola Zero Sugar that can be matched with subscribers. If users like what they see and want to take it further, they swipe right, receiving a coupon for a free 500-ml bottle of Coca-Cola Zero Sugar.

The activation was an instant hit, generating 218,000 impressions, with an engagement rate of 14.3 percent (the average engagement rate benchmark is 8 percent). More than 40 percent of Tinder users in Norway clicked through, which is six times the average click through rate.

Coca-Cola Norway issued more than 22,000 digital coupons, with more than half redeeming them for a free bottle. 

In recognition of these impressive results, Coca-Cola Norway was recognized recently with a Bronze DAN award for the innovative Tinder activation, which was led by Coca-Cola Brand Manager Line Sjotun.

"We are proud of the team for this brave innovative move, which generated such impressive redemption rates," said Karen Huffman, general manager, Coca-Cola Norway. "The team has once again shown that it can come up with relevant activations that truly connect our target audience, getting our new Coca-Cola Zero Sugar into the hands of countless consumers."