With all of the crowded gatherings, festive wool sweaters, mouth-watering dishes and the crackling fireplaces, there's no doubt that when the holiday season gets heated, it’s time for a crisp, refreshing beverage.
Sprite Cranberry, the non-traditional holiday favorite drink, is back for a limited time to deliver cold refreshment as the merriment heats up.
“Sprite Cranberry offers a cool, crisp, refreshing, lemon-lime flavor with a cranberry twist that is perfect for special holiday celebrations,” said Bobby Oliver, brand director, Sprite. “Over the years, Sprite Cranberry has become a non-traditional favorite for the holidays and a must-have for festive gatherings. This year will be no exception, so get it before it’s gone!”
To celebrate its seasonal return, Sprite is debuting a 30-second television spot that includes animated caricatures of basketball superstar LeBron James and hip-hop artist DRAM, as well as a frenzied family scene in which delicious refreshment is desperately in need.
“I love the concept for this Sprite Cranberry campaign because it reminds me of the James’ household during the holidays,” said James, who has been sponsored by Sprite since 2003. “This is my favorite time of year, so I’m happy to help bring this creative family scene to life with Sprite.”
A reimagined version of the popular holiday carol “It’s The Most Wonderful Time of the Year,” plays in the background of the commercial and is sang by DRAM.
“What better way to get into the holiday spirit than with family gathered by the fireplace, good food, Sprite Cranberry and LeBron James?” asked DRAM, Grammy-nominated singer, songwriter and producer. “Being a part of this commercial was a lot of fun and it’s basically an animation of what goes on when I’m with my family for the holidays back in Hampton, VA!”
Sprite Cranberry and Sprite Zero Cranberry are now available in 2 liter bottles, and 12-oz can fridge packs. Sprite Cranberry is additionally available in 20 ounce bottles. The seasonal flavor is available for a very, merry limited time at your local retailer through the New Year or while supplies last.