More than 170 landmarks around the world – from Niagara Falls in the U.S. and Canada, to the Sydney Opera House in Australia – will participate in the Light Up for Inclusion initiative, creating a global display of tolerance, respect and celebration of difference. See the full list here.
The top 15 floors of the company’s North Avenue tower will be bathed in red light through tonight, and a special animation on London’s Coke’s Piccadilly Circus sign is paying tribute to Special Olympics’ 50th anniversary and the brand’s role as a founding partner of Special Olympics International.
The movement signals the start of the Inclusion Revolution: Special Olympics’ mission to end discrimination against people with intellectual disabilities (ID) worldwide and create inclusive communities.
Light Up for Inclusion is part of the the Special Olympics 50th Anniversary Celebration taking place this week in Chicago, where Special Olympics athletes, coaches, supporters and celebrities from around the world will commemorate 50 years of joy, courage and empowerment. The first International Special Olympics Summer Games were held at Chicago’s Soldier Field in July 1968.
Mary Davis, Special Olympics International CEO, said Light Up for Inclusion symbolizes the continuation and evolution of Special Olympics’ mission. “As we charge into the next 50 years with a renewed purpose of ending discrimination, we are encouraging people across the globe to join us and help create a fully inclusive world,” she said.
Francesca Aguilar, global sponsorships manager,
Coca-Cola renewed its commitment to fostering inclusion and understanding this year by employing a pair of individuals with intellectual disabilities to support its role in the 2018 Special Olympics USA Games, which took place earlier this month in Seattle. Matthew Wynne worked with The
“Coca-Cola’s shared values with Special Olympics are inclusion, optimism and moments of happiness, and as a founding partner, it’s crucial that we embrace individuals with intellectual disabilities in all aspects of our partnership and work,” said Becki Cedrone, director, community marketing,
The 2019 Special Olympics World Summer Games will take place in Abu Dhabi in March. More than 7,000 Special Olympics athletes representing over 170 countries will compete.
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