The Atlanta BridgeCommunity, a unique commercialization program that connects early-stage technology startups with global corporations, is welcoming MailChimp as its newest corporate member. MailChimp, an Atlanta-based marketing platform for small businesses, joins program founder The Coca-Cola Company, Capgemini, Cox Enterprises, Porsche North America and SunTrust Bank.

“We are thrilled and honored to welcome community-minded MailChimp to the Atlanta BridgeCommunity,” said Anthony Newstead, group innovation director with The Coca-Cola Company and founder of the Atlanta BridgeCommunity. “MailChimp’s spirited approach to innovation serves as an energetic boost to our dedicated line-up of returning corporate members, fresh verticals of focus, and broadening startup solution pool. 2018 will be a fantastic year for this program and for Atlanta’s corporate and startup innovation community.”

MailChimp, which employs more than 700 people and sends more than 1 billion emails a day. By joining the Atlanta BridgeCommunity, MailChimp will build relationships with security, machine learning and marketing technology startups and get involved in the Atlanta BridgeCommunity’s community outreach efforts.

“We’re honored to join the impressive cohort of businesses involved with the Atlanta BridgeCommunity to help more startups thrive and contribute to Atlanta's technology community,” said Joe Uhl, vice president of operations at MailChimp. "MailChimp is built for small businesses and startups. There are many ways to build a successful business, and through our involvement with the Atlanta BridgeCommunity, we’re happy to provide resources and training that will help Atlanta startups grow in their own way.”

The Atlanta BridgeCommunity is part of The Bridge by Coca-Cola program, which was founded in 2014 in Tel Aviv, Israel and launched in Atlanta in 2016. Startups chosen to participate in the months-long program receive world-class commercialization training to understand how corporations operate and build the skills needed to successfully work in a corporate environment. They also can partner with corporate members to pilot their technologies to help address their business needs. The BridgeCommunity team makes targeted introductions and mediates relationships between the two parties as they generate sustainable innovation. Since inception, 74 startups have participated in The Bridge by Coca-Cola.