Outwardly, the 89-oz. bottle of Simply juice may not look or feel any different than other beverage packaging. The handle is sturdy, yet light enough that you can carry it easily. The bottle is also clear, so you see the pure, not-from-concentrate juice. But, in reality, this handy package represents an award-winning design feat.
For the first time on store shelves, this 89-oz. bottle is made with fully recyclable plastic. And it is both lighter and sturdier than ever before. The label even features a special adhesive that can be easily removed during the recycling process to enable the material to be reused.
In the past, producing a container with the integrated curved handle – a key design feature of the bottle – was a challenge for recyclers because, historically, the plastic and processes used to make the handle resulted in a container that was not compatible with municipal recycling streams.
To address this challenge,
“This was a highly iterative, three-year process of testing options, making modifications and continuous fine-tuning to achieve our desired result,” said Jordan Mattison, senior engineer, packaging innovation,
Jordan and the team of suppliers were honored with a design award at the Association of Plastic Recyclers’ Annual Innovation Showcase on Feb. 19.
This design project supports
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