Last week, one of my staff members did an in-depth interview with Joe Greene concerning the new “Mean” Troy Coke Zero commercial and the making of his original commercial. This is the first of two video posts developed from that interview. Joe offers his thoughts on the new commercial, the casting of Troy Polamalu, and the Steelers chances in the big game.
Next week, we will post an extensive video history of the making of the original “Mean” Joe Greene ad.
More on Journey
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- Stranger Things Have Happened: Inside New Coke’s Limited-Edition Comeback
Together is Beautiful:
Coca-ColaUses Big Game to Celebrate Unity and Diversity in Both its Advertising and Hometown
‘I’m Not Just Looking Back… I’m Looking Ahead’: New
Coca-ColaArchivist Justine Fletcher Says Company’s Rich History Informs Its Future
- Coca-Cola Christmas Truck Makes First-Ever Stop on the Arctic Circle to Meet Santa and His Reindeer