“Dear future us,” he says into the camera while walking through a warehouse filled with pallets of
The man is not an actor. He’s Curtis Long, a veteran employee of Charlotte, N.C.-based
Curtis has worked for
We spoke with Curtis a few days after filming the spot.
Tell us about your role at
It’s my job, first and foremost, to make sure everyone in our facility is working safely and producing quality beverages. I lead two production lines, one for DASANI and a second for half-liter bottles of several of our soft drink brands.
You’ve been part of the
Coca-Cola family for more than half your life! What changes have you seen?
A lot of growth! This company is of course much bigger than it was when I started, and it continues to grow. And that’s amazing to me. When I came to work here, fresh out of high school, we produced 200 SKUs, and now we deliver close to 1,000 SKUs. From juices, to waters, to energy drinks, Coke has done a great job of responding to our consumers’ evolving tastes with a variety of beverage choices. I’m proud of that.
What do you enjoy most about your job?
I love the family-oriented culture here. We’re a tight-knit crew. The people I work with have become family. Many of my coworkers have kids I’ve watched grow up. And many have helped raise me, in a way.
Each day I proudly wear my
When most people think of
Speaking of the community, your team is passionate about giving back. How are you involved?
We have a stewardship program at Levine Children’s Hospital here in Charlotte. It’s open to all teammates. We help build handicap ramps for the hospital, and we’ve gotten to visit the families and bring a little joy to their day. These are the types of things people don’t realize we do. Without
What was it like to ‘star’ in a Coke commercial?
It was a once-in-a-lifetime experience! I was walking down the hallway when our plant manager asked me if I wanted to be in a commercial. I said, “Sure, why not!” I didn’t know if I’d get called back. But I did! And a first audition led to a second. I was nervous and wasn’t sure how well I did at the time. But the day I found out I’d be chosen to in the commercial was something I’ll never forget. It was great to get to share the news with my mom. I can’t wait to see it!