Artisans represent an important segment of the Coca-Cola value chain and its 5by20 women’s economic empowerment initiative. Their creativity and resourcefulness turns used beverage packaging -- such as pull tabs aluminum cans, glass bottles, PET and even outdated Coca-Cola labels -- into beautiful items such as jewelry, handbags, notebooks, iPad covers and more.

As 5by20 participants, artisans receive design and business skills training, access to market and sometimes the materials they need to support their trade. Their handicrafts are then sold by nongovernment organization (NGO) partners or Coca-Cola, helping them earn income for their families.

For the first time ever, artisan items are now available for purchase for consumers via or and in Coca-Cola USA stores.

This new access to market and increased availability within mainstream retail channels multiplies the positive impact 5by20 can have on women artisan entrepreneurs, their families and their communities.

This film highlights women artisans from all over the world who have personal stories as beautiful as the items they make. We invite you to watch the film and travel around the world to meet Jocelyn, Marlene, Sandy and Lea as they show you their trade and share their insights.