Mello Yello is now sporting a bold new look that reflects the passions and pride of its loyal fanbase.

A black “MY” logo features prominently on vibrant yellow Mello Yello packaging, and a silver “MY” now appears on black packaging for Mello Yello Zero. The delicious citrus flavor of lemon, lime and orange remains the same.

Mello Yello’s new look is rolling into stores nationwide on bottles and cans. The “This is MY World” marketing campaign includes out-of-home, radio and in-store advertising in select markets. The NHRA Mello Yello Series logo also has been redesigned to reflect the grit and glory of high-speed drag racing.

“We hope Mello Yello’s new attitude encourages those who love the outdoors to enjoy their favorite hobbies with a refreshing Mello Yello in hand,” said Bobby Oliver, director of sparkling citrus brands, Coca-Cola North America. “We hope its loyal fans see the new look as something to be proud of, because we know the smooth citrus taste of Mello Yello and its fearless new look will work as hard as he does during his gritty adventures.”