McDonald’s and Sprite are gearing up for the launch of MIX by Sprite™ Tropic Berry, a new sparking soft drink now available nationwide, only at McDonald’s. Combining the delicious lemon-lime taste of Sprite with tropically inspired fruit flavors, MIX by Sprite Tropic Berry takes the classic, crisp, clean, lemon-lime taste of Sprite to the next level with a tropically inspired blend of strawberry, orange and pineapple flavors. MIX by Sprite Tropic Berry will be celebrated with the debut of a new creative campaign called “That’s the MIX.”
“That’s the MIX” teams up with multi-platinum rapper KYLE on an exclusive track and music video as well as leading streetwear designer Joe Freshgoods on a never-before-seen, custom capsule collection.
Fans in select locations in Atlanta, Chicago, Los Angeles and New York are invited to visit McDonald’s on May 25th, where McDonald’s will be hosting giveaways of the “That’s the MIX” clothing line to customers who purchase a MIX by Sprite Tropic Berry beverage. There, fans will have the opportunity to take home a wool-and-leather varsity jacket, long-sleeve t-shirt, short-sleeve t-shirt, or socks – all of which feature pops of vibrant tropical colors designed by Joe Freshgoods. Similar to the beverage, the entire collection will be available exclusively at McDonald’s.
“We’re mixing things up, so to speak, at McDonald’s with a new, exclusive drink,” said Linda VanGosen, Vice President, Menu Innovation, McDonald's. “The flavor is craveable and delicious, and we know our customers will come back for more of this unique beverage once they try it.”
“The experience of bringing ‘That’s the MIX’ to life with an original track, music video, and clothing collection has been awesome,” said KYLE, who recently released his highly anticipated debut album, LIGHT OF MINE. “I’ve always been a fan of both Sprite and McDonald’s, and I’m excited to partner with both brands on a new beverage like MIX by Sprite Tropic Berry.”
The program launched at the McDonald’s All American Games FanFest on March 25 in Atlanta, where KYLE and his fans had a chance to visit the MIX by Sprite Tropic Berry Dunk Zone and hear “That’s the MIX” performed for the first time.
Stay tuned for where KYLE and ‘That’s the MIX’ will pop up next!
To participate, purchase a MIX by Sprite Tropic Berry or any soft drink on May 25 and take your receipt to the organized line and wait in line to see the prize you won, while supplies last. To participate without making a purchase, obtain a “free method entry form” at the participating restaurant and complete it with your first and last name, your date of birth, and your email address, then take your completed entry form to the organized line and wait in line to see the prize you won, while supplies last. Click here for full giveaway rules.