Coca-Cola is adding a modern twist to a classic Christmas tale with “A Magic Thank You”, a short film directed by Oscar-nominated Theodore Melfi (“Hidden Figures”) and produced by Pereira & O’Dell in San Francisco.
In the story, a mall elf named Scott overstates his holiday enthusiasm while trying to impress a girl. The dilemma leads to a chance encounter with Santa and a rideshare driver who work together to save Christmas in a modern twist on a classic tale.
The film is part of Coke’s global holiday campaign, which focuses on recognizing and thanking the unsung heroes who make the season special through gestures big and small – from traveling to visit loved ones, to preparing meals, to delivering gifts.
Melfi, a self-proclaimed Christmas fanatic, embraced the formidable task of telling a story that reminds us to be thankful and charitable. “Getting the chance to work on this campaign was a joy and a chance to remind myself what makes Christmas so special: sharing kindness, love, and the spirit of good will with everyone we come in contact with,” he said of the film, which is running in cinemas and on digital and social media platforms in select markets around the world. “And Coke is the perfect way to express the feeling of Christmas.”
More on Journey
- Free the Bid: Why Coke Supports Movement to Promote Female Advertising Talent
- Coca-Cola 600 Partners with NASCAR, USO to Honor Military Families
Arby’s Sets Guinness World Records for Largest and Smallest Ads With
- 5 Summers of Share a Coke: How the Team Behind the Hit Campaign Keeps Things Fresh Year After Year
- Coca-Cola’s Military Share-A-Coke® Cans Available Exclusively at Dollar General