The top steward of the world’s most recognizable brand told university graduates in Turkey this month that they should polish their own personal and professional brands with integrity, hard work, compassion and courage.
Muhtar Kent, chairman and CEO of The
Kent, who joined
“It was a very special way to grow up, with friends, neighbors and classmates from many countries, cultures, religions and ways of life,” Kent said.
Muhtar Kent receives an honorary degree at Koc University.
Great brands keep the promises they make to consumers, Kent said. Well-loved brands align with good reputations.
And while
Building a business or career is not about one-time success, Kent said at Özyeğin University. Kent has reiterated a similar theme in meetings with investors, analysts, journalists and
“Taking responsibility means continuing to do what it takes to reproduce successful results,” Kent said.
Muhtar Kent with Özyeğin University Chairman Husnu Özyeğin.
The commencement addresses centered on the daily, quiet work it takes to build a good name and lasting reputation: what some might call old-fashioned values of honesty, brotherly love, selflessness and self-control.
”Be vigilant, persistent and passionate,” Kent told the graduates. “Be committed to polishing your reputation. And I don’t mean this at a superficial level. Because what’s underneath always has a way of coming out.”
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