Water conservation is critically important in metro Atlanta. Reliant on small rivers and reservoirs for its water supply, the region is subject both to cyclical droughts and to flooding.

To encourage residents to reduce water use and ensure a sustainable future for Atlanta, the Metropolitan North Georgia Water Planning District announced on April 23 the launch of the “My Drop Counts” water conservation campaign targeting the local business community, inspired by the pledge of the same name that individual Atlantans can take for their own homes.

“Coca-Cola is a global leader in water stewardship, so the opportunity to further extend our replenishment work and conservation work in our hometown Atlanta is really exciting," said Jon Radtke, Coca-Cola’s water sustainability program manager. "We jumped at the chance to join the Metropolitan North Georgia Water Planning District in making this a corporate pledge for businesses in the Atlanta area.”

He continues, “We look for opportunities to raise awareness around water issues and to inspire others to conserve water. and this was a great opportunity to do just that.”

Coca-Cola joins Cox, Georgia Power, SunTrust, Metro Chamber, Agnes Scott and others in the pledge to conserve water.

Charlotte Nash, chairman of the Metro Water District, is thrilled with this corporate engagement. “The tremendous response we’ve had to our new My Drop Counts business water conservation pledge is a clear sign that the region’s business leaders recognize that the economic vitality of our community depends on all of us – as individuals and organizations – working together to conserve our critical water resources,” she said.

Coca-Cola has long been engaged in water conservation efforts throughout Georgia as part of its efforts to replenish the water used in its beverages. The company accomplished this goal globally in 2015, and continues to invest in water replenishment programs.

As part of its My Drop Counts pledge, Coca-Cola plans to double down on its investments in water replenishment projects and water efficiency programs at its Atlanta headquarters.

John Radtke
Jon Radtke plants native species as part of a rain garden at Atlanta’s Fernbank Museum.

In addition to auditing water fixtures and water usage in its headquarters, locally, the company invests in rain barrel programs by donating used syrup drums. Coca-Cola also supports local rain garden programs by planting native species that help redirect and absorb water to recharge local aquifers.

The company also has begun water replenishment work in the nearby Proctor Creek Water Shed, a flood-prone area due to storm water runoff. There, Coca-Cola is helping construct a grass-covered water retention area that serves as a place to play when it’s dry and as a pond that reabsorbs water back into the grounds when it floods. This not only reduces the likelihood of flooding, but redirects water back into the ground.

My Drop Counts
The Proctor Creek Water Shed is prone to flooding caused by storm water runoff. 

Radtke says, “This ‘My Drop Counts’ pledge gives us the opportunity to refocus our water use on what’s happening at and around our headquarters and to reengage employees who work here to go home and take a personal pledge to take part in water conservation efforts in Atlanta.”

Bruce Karas, vice president of sustainability for Coca-Cola North America, adds, “Through this campaign, we invite our employees and partners to join us in conserving and replenishing water in our business and our households. As a business that depends on a sustainable water source, Coca-Cola is proud to join the Metro Water District and the business community in the My Drop Counts pledge.”

The Metro Water District encourages businesses and residents to join these organizations and take the My Drop Counts pledge. Learn more at mydropcounts.org/pledge.