I blogged last week about the Heidi Klum Dress we have in the Archives. The photograph to the left is Photo courtesy of The Heart Truth's Red Dress Collection 2011, National Heart, Lung, and Blood Institute and features Natasha Bedingfield wearing the Diet Coke Red Dress from the kickoff event at the New York Fashion Week a few weeks ago.
For the fourth consecutive year, Diet Coke is partnering with the National Heart, Lung, and Blood Institute to support The Heart Truth campaign. This year, Diet Coke has created a national game of “Capture the Flag,” inviting people to visit DietCoke.com/HeartTruth where they can capture flags with a click of the mouse to trigger a donation from Diet Coke to heart health programs.
The Heidi dress is always one of the hits when we give Archive tours to our marketing colleagues.
More on Journey
- Coca-Cola and Disney Designed These Galactic Bottles for Star Wars: Galaxy’s Edge
- Stranger Things Have Happened: Inside New Coke’s Limited-Edition Comeback
A Spectacular Upgrade:
Coca-ColaModernizing Iconic Neon Sign in Downtown Atlanta
- Small Decision, Big Impact: Creative Campaign Highlights all the Good That Comes From Drinking Honest Beverages
- Coca-Cola Cinnamon, Augmented Reality Polar Bears and More to Deliver Holiday Magic