I blogged last week about the Heidi Klum Dress we have in the Archives. The photograph to the left is Photo courtesy of The Heart Truth's Red Dress Collection 2011, National Heart, Lung, and Blood Institute and features Natasha Bedingfield wearing the Diet Coke Red Dress from the kickoff event at the New York Fashion Week a few weeks ago.
For the fourth consecutive year, Diet Coke is partnering with the National Heart, Lung, and Blood Institute to support The Heart Truth campaign. This year, Diet Coke has created a national game of “Capture the Flag,” inviting people to visit DietCoke.com/HeartTruth where they can capture flags with a click of the mouse to trigger a donation from Diet Coke to heart health programs.
The Heidi dress is always one of the hits when we give Archive tours to our marketing colleagues.
More on Journey
Together is Beautiful:
Coca-ColaUses Big Game to Celebrate Unity and Diversity in Both its Advertising and Hometown
- Sprite Empowers Young Voices With ‘Get Vocal’ Platform
- Coca-Cola Toasts 60 Years of Dreamland Bar-B-Que
- A Refreshing Reward: The Story Behind This History-making 1943 Photo Featuring Tuskegee Airman Charles B. Hall
Gallery: KITH and
Coca-ColaRelease Third Capsule Collection