The new KOlab – which doubles the meeting capacity of the former venue – is designed to help
A digital immersion room features a customizable Virtual Reality (VR) experience where customers can demo new merchandising solutions and visualize
Additional features include a chef activation area where culinary experts can showcase the connection between
“Ultimately, the KOlab helps us build relationships with our valued customers and work with them to uncover ideas that will grow both their business and ours,” said Robin Perry, general manager, KOlab. “As a trusted strategic partner, with a longstanding commitment to be our customers best business partners, customers look to us for thought leadership, innovation and collaborative solutions that keep current trends and the shoppers and guests of the future in mind.”
The KOlab team spent six months reimaging and renovating the space previously known as the Shopper Experience and Innovation Center (SEIC), taking into account learnings from sister facilities in Shanghai and Brussels and extensive interviews with customers and Coke employees.