We just about broke the Internet with the news that we’re giving the beloved Coke Zero™ brand a new name, new look and more delicious taste. Countless fans across the country quickly took to social media to share their devotion to Coke Zero (and the fear of the unknown) while mainstream media covered the news. Now, Coke® Zero Sugar is hitting store shelves nationwide this month.
The upgraded Coke Zero is called Coke Zero Sugar, and it’s made with an even better-tasting recipe that delivers real
But until then, we know you’ve got questions about
What specifically are you changing about the recipe? How are the ingredients different?
Like Coke Zero, Coke Zero Sugar is sweetened with aspartame and acesulfame K. We only tweaked the blend of natural flavors, which are proprietary to
Why are you changing the name to Coke Zero Sugar?
Our research showed us that many people didn’t realize that Coke Zero didn’t contain sugar or calories, so we’re changing the name to
The Coke Zero Sugar packaging looks different. Why that change, too?
We’re adding the iconic red
We conducted extensive consumer testing and research for over a year on the improved recipe, name and package design. We’ve also been learning from Great Britain, Mexico and more than 25 other countries around the world where Coke Zero Sugar is already a hit.
'Like Coke Zero, Coke Zero Sugar is sweetened with aspartame and acesulfame K. We only tweaked the blend of natural flavors, which are proprietary to Coca-Cola, so the ingredient list on the Nutrition Facts Panel on cans and bottles is the same.'
OK, this all sounds great! Now I can’t wait to try Coke Zero Sugar. Where can I find it?
Coca-Cola Zero Sugar will be available in stores nationwide starting now. We’re making a significant media investment to promote Coke Zero Sugar, too. Keep an eye out for a full marketing campaign and national sampling tour launching in early September… just in time for football season.
The new-and-improved recipe will be available across all current Coke Zero package sizes, but at this time there are no plans to change the recipes for Cherry Coke Zero™, Vanilla Coke Zero™ and Caffeine Free Coke Zero™. Fountain machines and