I’d love to give Nigo, the founder of
A Bathing Ape
, a clothing line some of my favorite musical artists sport, a tour of the Coke Archives! Why? Nigo happens to be a Coca-Cola collector himself, as you can see in this video where he showcases some of his Coca-Cola memorabilia, including Coca-Cola signs, bottles, and the famous Buddy Lee dolls wearing Coca-Cola route driver uniforms.
He would also probably get a kick out of our Coca-Cola Yo-Yo memorabilia collection from over 25 countries including Japan, where he was the Coca-Cola Yo-Yo champion back in the 1980s. We’ve also got some great video of Coca-Cola Yo-Yo competitors from around the world. Nigo is launching a 10-piece clothing collection inspired by vintage Coca-Cola uniforms from the early 1900s, with stitching true to the time period. The collection also includes a cotton sweatshirt created on a vintage cotton knitting machine from the 1930s and 40s called the loop wheel, which is rarely used in today’s design world. We’ve got a lot of documents containing details about Coca-Cola uniforms from the 1920s, the 1970s and beyond.
@Nigo, next time you’re in Atlanta, be sure to look us up! See the link below to view the pieces in the Coca-Cola
x Human Made x Beams collection, which goes on sale starting Friday, February 23rd: