I am excited and plan attend a preview of the new exhibit, Norman Rockwell's America at the Birmingham Museum of Art.  The exhibit will open to the public on September 16th and features more than 52 original paintings and all 323 vintage Saturday Evening Post covers visually chronicling the evolving landscape of American culture and society from 1916-1969. In addition to the original exhibition, the Birmingham Museum of Art will display a supplemental collection, on loan from our Archives, to highlight the historical relationship between Norman Rockwell and Coca-Cola. One featured work, entitled Three Boys Fishing,(photo above) is a loosely painted conceptual study for a Coca-Cola advertisement. Highlighting a lighthearted moment of leisure, Norman Rockwell illustrates three young boys rejoicing as they ‘catch’ a bundle of Coca-Cola bottles in the pond where they are swimming and fishing. After Coca-Cola passed on the idea, Rockwell substituted the bottles for fish, and the illustration was published as the July 18, 1937 cover of The Week Magazine and subsequently for a 1939 Brown & Bigelow calendar. If your travels take you near Birmingham, Alabama between September 16 and January 6, 2013, make sure to check out the exhibition. ^TR