Sprite has been thinking of a master plan, one that will share the message with their fans to know yourself, know your worth and that the world is yours. The Sprite “Obey Your Thirst” campaign is back with refreshed packaging that features inspiring lyrics and a campaign that is supposed to lyrically represent its involvement in hip-hop culture.

Sprite will kick off the summer with the introduction of the “Obey Your Verse” Lyrical Collection featuring 16 limited-edition collectible cans boasting popular and inspirational lyrics from hip-hop artists Drake, The Notorious B.I.G., Nas and Rakim. Through the collector’s series, the brand is celebrating well-known artists who have followed their own path and stayed true to themselves.

The rap superstars' inspirational lyrics will appear on individual 12- and 16-ounce cans, 20-ounce bottles, and 12-, 20- and 24-packs of 12-ounce cans, which are available now in stores nationwide through the end of summer.

The Sprite “Obey your Verse” Lyrical Collection will mark the latest evolution in its Obey Your Thirst® campaign, which originated in 1994. As a pioneer, Sprite has been a longstanding supporter of hip-hop culture as one of the first brands to recognize and fuel the voice of the popular genre. Over the years, campaign creative has featured hip-hop icons like A Tribe Called Quest, KRS-One, Grand Puba, Pete Rock & C.L. Smooth, Grandmaster Flash and Afrika Bambaataa, as well as contemporary greats like Drake, Nas, Missy Elliott, Common and Fat Joe. Through its creative, Sprite continues to celebrate those that demonstrate “Obey Your Thirst” through their own journeys.

“Sprite recognized and respected the power of hip-hop early, and it became a part of the brand's essence decades ago," said Kimberly Paige, Vice President, Sprite Brands and Flavors, Coca-Cola North America. "By honoring and recognizing great lyricism from some of the genre's biggest icons on our product packaging, we're demonstrating how Sprite continues to support hip-hop artists that remain true to themselves.”

With more exciting plans on the way, Sprite has a jam-packed summer to continue to salute those that demonstrate “Obey Your Thirst” through their own journeys.

To join the conversation, follow Sprite on social media using the hashtag #ObeyYourVerse.