Christina Ruggiero, CEO of Hindustan Coca-Cola Beverages, celebrated her wedding anniversary and #WorldEnvironmentDay in a unique way. She and her husband, Herbert, and two children, Alexander and Parker, flew to Goa and teamed up with more than 70 Coca-Cola associates to clean up Miramar Beach. Goa is a historic, coastal city-state along the western shoreline of India, and is a hub of tourist activity.

It was a morning well spent as local residents joined the group and enthusiastically collected strewn glass, metal, paper, wire, plastic, fishing nets, rubber, shoes and more. The team collected more than 65 pounds waste between 7 and 8 a.m. The beach cleanup was ably supported by the Goa Waste Management Corporation.

Beach Cleanup

“My kids were the original founders of the idea of doing the beach clean up in the first place," Ruggiero said. "So it made all the sense in the world to do the beach cleanup as a part of our anniversary celebrations. It was an immensely fulfilling act and all of us walked away feeling fantastic and energized”.

Several executives from Hindustan Coca-Cola Beverages joined, including Shukla Wassan, executive director, Legal and Corporate Affairs; Kamlesh Sharma, chief communications officer; Rajneet Kohli, zonal vice president; and Umesh Malik, vice president, Public Affairs.

While in Goa, Ruggiero jointly launched a program to recycle plastic waste in Goa with Francis D’Souza, Minister for Urban Development. An estimated 4 to 5 tons of plastic is likely to be collected every day through this recycling project. Collected plastic will be converted into useful products like t-shirts, fabric, backpacks, etc., and the hard-to-recycle, low-end plastics like carry bags, laminates and more will be used to manufacture compressed boards, co-incineration in cement kilns, road laying and pyrolysis.

Beach Cleanup