The “I’m from Earth” slogan stands for two things: the effort to conserve the planet's resources and the Olympic message of unity.
The shirts have been made exclusively for the competitors and attending staff from all participating national teams. We created T-shirts for the approximately 15,000 athletes, coaches and other team officials participating in the Olympic Games (August 8-24).
The estimated 7,000 athletes and coaches who will take part in the Paralympic Games (September 6-17), also in Beijing, will receive “I’m from Earth” sun visors made using recycled PET.
We made the commemorative shirts to raise awareness about the many ways plastic beverage bottles can be reused. On the back of the T-shirts is an image of five
And I thought you’d be interested in this: We created one very custom-made T-shirt -- to fit 7-foot-6 Olympic basketball star Yao Ming!
I’ve mentioned past
More on Journey
Together is Beautiful:
Coca-ColaUses Big Game to Celebrate Unity and Diversity in Both its Advertising and Hometown
- Coca-Cola Toasts to 23 Years at 2018 ESSENCE Festival
Portrait Series Marks 90 Years of
- Sundblom’s ‘Coca-Cola Santa’ Gets Its Own Commemorative Stamp
- Coca-Cola Tips Cap to Boston Red Sox World Series Win With Commemorative Can