“There is a consistent thread in what’s driving better results across our territories,” CEO James Quincey said Thursday during a call with analysts and investors. “We’ve strengthened our brands, including
Globally, sparkling soft drink volume was up 2% in 2018, fueled by double-digit volume growth growth of
Trademark Sprite grew global volume 2% through premium innovations such as Sprite Fiber+ in China.
The company also took steps in 2018 to introduce brands like Fuze Tea, smartwater and AdeS in more markets, along with expanding its portfolio. The company announced plans to acquire the global operations of Costa coffee and an investment in the premium sports hydration brand BODYARMOR in the United States.
The company also removed more than 700 underperforming “zombie” products to help clear the way for stronger options.
In 2019, the company expects 4% organic revenue growth and double-digit comparable currency neutral operating income growth. As a global company,
Despite ongoing macroeconomic volatility, Quincey is confident in the road ahead.
“Our business is built to perform, even if the tailwinds behind us moderate somewhat,” he concluded. “Ultimately, we’ll focus on what we control… taking steps to manage the business as we become a total beverage company.”