NOTE: In May 2016, the operations of Coca-Cola Enterprises (CCE), Coca-Cola Iberian Partners (CCIP) and Coca-Cola Erfrischungsgetränke GmbH (CCEG).merged to create Coca-Cola European Partners. The world's largest independent Coca-Cola bottler will serve more than 300 million consumers across 13 countries in Western Europe. The landmark deal combines the complementary strengths and local relationships of the three partner bottlers, positioning the Coca-Cola system to compete more effectively across multiple beverage categories through a world-class production, sales and distribution platform. Here, CEO Daman Gammell reflects on CCEP's first year.
This week we celebrate Coca-Cola European Partners (CCEP)’ first birthday.
It is incredible that it’s been only 12 months since CCEP was formed to create the world’s biggest independent Coca-Cola bottler. Our people have worked exceptionally hard in that time to bring this company together and achieve our business plans.
We’ve delivered three consecutive quarters of growth. We’ve successfully launched new brands in tea, energy and water, including Honest Tea, Monster, ViO and Coca-Cola Zero Sugar. And we’re investing in our existing portfolio of brands to offer new and exciting packaging and more low- and no-sugar options to our customers and consumers.
We’ve also focused on our sales teams and invested in new technologies to support them in delivering the best service possible to our customers every day.
While we have made significant progress, there is more work to do. We will continue to look at ways of serving our customers better and getting more great products into the hands of consumers.
We will also be launching our new sustainability plan for Western Europe later this year together with The Coca-Cola Company. This is about putting sustainability at the heart of our business, so we truly benefit all our stakeholders – whether customers, employees or communities – through our leadership in sustainable packaging, evolving our portfolio and local outreach.
I am incredibly proud of the work our people have done in bringing some of the world’s best-loved brands to millions of people across Western Europe in the last year.
We have ambitious goals to be the biggest and best Coca-Cola bottler and we are focused on ensuring our second year is even better than our first.
Damian Gammell is chief executive officer of Coca-Cola European Partners