The @DasaniDrops Twitter handle described it right: 0 calories, 0 sweeteners, 0 caffeine and 0 artificial ingredients — being a zero never tasted so good. Introducing #DASANISparkling!
“Fans are excited to have a zero-calorie option that offers them a fun and tasty way to ‘Drink Up,” said Mary-Ann Somers, GM/SVP, Water, Tea and Coffee. “We’re excited about bringing DASANI Sparkling to stores across the country.”
The beverage is rolling out nationwide this month and is
currently available in Target, Publix, Walmart and a host of Large Store, Mass
and Drug accounts. Stores will feature sampling, coupons and point-of-sale
displays. DASANI Sparkling will roll out billboards nationally
in April and will be part of the My Coke Rewards program starting this
“From Category Commercialization to Key Account teams, Region teams and Bottlers, we’ve had so much support getting this product out to shoppers,” said Shannon Watkins, Director, Water, Tea and Coffee. “None of this would be possible without their continued effort and support.”