This weekend I was saddened to learn the news that Paul Newman had passed away.
In the tributes being shown, his love of car racing is always present. In 1971,
Coca-Cola bottlers sponsored the TV special, and Mr. Newman appeared in magazine ads (wearing a Coke racing jacket). We also offered special Coke collectibles related to the show: 8-track cartridges or cassette tapes of music from the show, a
We’ll miss Mr. Newman’s love of racing, and of course his great acting and his philanthropy. He raised more than $250 million for charity.
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Together is Beautiful:
Coca-ColaUses Big Game to Celebrate Unity and Diversity in Both its Advertising and Hometown
- The Varsity at 90: Coke’s North Avenue Neighbor Marks a Milestone