The Coca-Cola Pay It Forward program is back this year with an even stronger focus on African-American moms and their impact on the academic success of their teens. The 2015 program will offer up to 20 winners each a $5,000 scholarship and an invitation to the new Coca-Cola Pay It Forward Academy.

A longstanding advocate of teen mentoring, comedian and media personality Steve Harvey returns as the program’s celebrity ambassador. He will help launch and co-host the 2015 Coca-Cola Pay It Forward Academy, a three-day mentoring and higher education prep experience for the winners and their moms/legal guardians. The custom experience will take place July 24-26 in Atlanta and will cover everything from personal branding to career planning. Moms will learn about college financial preparation, self-empowerment and more.

“Having a mentor as a young man played a pivotal part in my success,” said Harvey. “In the African-American community, moms take on the same role. Their involvement has a crucial impact on the development of their teenagers. Through the Coca-Cola Pay It Forward Academy, we can influence the lives of some truly deserving teens, while supporting and empowering their mothers.”

“Since 2012, the Coca-Cola Pay It Forward program has offered African American teens and their moms valuable resources to help them pursue their personal and educational aspirations,” said Lauventria Robinson, VP, Multicultural Marketing, Coca-Cola North America. “We’ve partnered with Steve Harvey again because his strong commitment to mentoring and education continues to be an inspiration.”

Now through March 31, parents, relatives, friends and mentors may nominate an aspiring teen for the Coca-Cola Pay It Forward program by visiting The program is open to high school students, grades 9-12 (nominees must be 13 by May 1, 2015), and the moms/guardians who love and support their academic and community endeavors. Read the full press release for more details.