Coca-Cola is kicking off Black History Month by paying it forward to the next generation of African-American leaders.
Coca-Cola has teamed up with comedian and television/radio personality
Steve Harvey for this year’s
The program is a way for
Parents and others who know an inspiring young person between the ages 16 to 21 are encouraged to nominate him or her by March 15 for one of two apprenticeships. Not only will they receive the life-changing experience of working with Harvey, but also they will receive a $5,000 scholarship for future educational pursuits.
The apprenticeships focus on philanthropy and community as well as media and entertainment. Young people will have the opportunity to work with Harvey and his team behind the scenes of one of his entertainment affiliations. These youth also will contribute to the Steve and Marjorie Harvey Foundation mentoring camps.
In its third year, the
Coca-Cola is encouraging everyone to pay it forward, either by nominating someone for the apprenticeship, becoming a mentor or allowing a teen to shadow you at work for the day. Share your experience on Twitter with hashtag #CokePayItForward.