Coca-Cola North America’s no-calorie beverage portfolio welcomes its newest member this month with the launch of Peace Tea ZER-OH Pineapple Groove. The refreshment tea brand beloved by Gen Z for its bold flavors and playful personality will debut its first zero-calorie, zero-sugar starting April 22 in select convenience and grocery stores across the U.S.

Visit www.PeaceTea.com to find out where to find Peace Tea and Peace Tea ZER-OH.

Peace Tea ZER-OH Pineapple Groove will be offered exclusively in the brand’s signature 23-oz. can sporting the peace sign in a groovy color palette. The new flavor balances the smooth, mellow taste of green tea with the tropical sweetness of pineapple.

Peace Tea ZER-OH Pineapple Groove – which will be offered exclusively in the brand’s signature 23-oz. can sporting the peace sign in a groovy color palette – balances the smooth, mellow taste of green tea with the tropical sweetness of pineapple. This flavor profile should appeal to Peace Tea’s sweet spot of 13 to 22-year-olds and entice new drinkers, said Danielle Fisher, director of refreshment tea and tea portfolio strategy, Coca-Cola North America.

“Peace Tea is growing steadily, and we hope the addition of ZER-OH will accelerate this growth,” Fisher added. “We’re excited to provide an offering for health-conscious consumers looking for refreshment teas with less sugar and calories – without compromising on flavor or fun.”

Diets and lights account for about 13% of the refreshment tea category, Fisher noteds, with most of these consumers reaching for these lower-calorie options exclusively. “So we see this as an untapped opportunity,” she added.

The launch will be supported throughout the summer by a summer social media campaign spanning all Peace Tea channels.

Peace Tea has been part of the Coca-Cola North America portfolio since 2014, joining a lineup of ready-to-drink teas that also includes, Gold Peak, Honest Tea and FUZE Tea – each with unique yet complementary profiles and personalities.