Visit www.PeaceTea.com to find out where to find Peace Tea and Peace Tea ZER-OH.
Peace Tea ZER-OH Pineapple Groove will be offered exclusively in the brand’s signature 23-oz. can sporting the peace sign in a groovy color palette. The new flavor balances the smooth, mellow taste of green tea with the tropical sweetness of pineapple.
Peace Tea ZER-OH Pineapple Groove – which will be offered exclusively in the brand’s signature 23-oz. can sporting the peace sign in a groovy color palette – balances the smooth, mellow taste of green tea with the tropical sweetness of pineapple. This flavor profile should appeal to Peace Tea’s sweet spot of 13 to 22-year-olds and entice new drinkers, said Danielle Fisher, director of refreshment tea and tea portfolio strategy,
“Peace Tea is growing steadily, and we hope the addition of ZER-OH will accelerate this growth,” Fisher added. “We’re excited to provide an offering for health-conscious consumers looking for refreshment teas with less sugar and calories – without compromising on flavor or fun.”
Diets and lights account for about 13% of the refreshment tea category, Fisher noteds, with most of these consumers reaching for these lower-calorie options exclusively. “So we see this as an untapped opportunity,” she added.
The launch will be supported throughout the summer by a summer social media campaign spanning all Peace Tea channels.
Peace Tea has been part of the