AUSTIN, TEXAS – Diet Coke is bringing its bold new flavor lineup to the SXSW festival this week, refreshing attendees with four delicious new varieties (Ginger Lime, Feisty Cherry, Zesty Blood Orange and Twisted Mango) and, of course, the one-and-only original during a series exclusive happy hour concerts at the "House of Because" featuring acts such as Oshun, Simon Sez, Freakquencee and EZI.

Fans sipped on Diet Coke and tasted Yellowbird Hot Sauces with their Austin-based founders. Festivalgoers also hitched rides from hotspot to hotspot on Diet Coke-branded pedi-cabs.

With an updated look, sleek new packaging, the debut of four bold, new flavors and a new campaign, The Coca-Cola Company is re-energizing and modernizing Diet Coke for a new generation of drinkers – and offering its millions of current fans a new look and more flavors. The "Because I Can" integrated marketing campaign is supporting the brand relaunch.

Diet Coke SXSW

Gabriel Alba


Diet Coke SXSW

Gabriel Alba


Gabriel Alba


Diet Coke SXSW

Gabriel Alba


Diet Coke SXSW

Gabriel Alba