"Kissed By", one of many elements of the global marketing campaign marking the 100th anniversary of the
The idea? That anyone can be "kissed by"
Inspired by a quote by artist Andy Warhol, "Kissed By" celebrates the specialness of
From the delightful sound of the bottle opening, to the moment when your lips “kiss” the ice-cold bottle, we all, no matter how famous or how far, have shared those same experiences of happiness.
Alfred Wertheimer/ Getty Images
The imagery will appear in the following mediums in outdoor advertising, point-of-sale materials, and social and digital media.
More on Journey
- Can This Fantasy Writer Go a Year Without Her Smartphone? vitaminwater Thinks She Has a Shot.
- New KOlab Collaboration Center Immerses Retailers and Restauranteurs in Coke’s Beverage and Digital Innovations
- Coca-Cola Expands Access to PlantBottle IP
- Diet Coke Unveils New Flavors and Marketing as Brand Refresh Enters Second Year
Millennial Advisory Council Shares ‘World Without Waste’ Ideas With