Copy Page URL to ClipboardPage URL Copied to Clipboard
Philippines, Coca-Cola has shared a century of happiness with Filipinos through
the Company’s efforts in many areas
that include social development and sustainability.
have not gone unnoticed. On February 28, the government of the Philippines
recognized the Company’s efforts with President Benigno Aquino III sending a
letter of thanks for the Company’s CSR initiatives, acknowledging their
importance in the country’s progress.
sustainability efforts of Coca-Cola in the country have been focused on
well-being, women and water.
well-being, Coca-Cola has focused on the areas of education and nutrition
through two initiatives. The first is one of the longest-running programs of the Coca-Cola Foundation Philippines (the social investment
arm under Coca-Cola Philippines) called The Little Red Schoolhouse which aims
to provide multi-grade education for underprivileged children so they can
complete elementary education and enjoy a better future. Recognizing the need for classrooms in public schools, particularly in
the remote areas of the country, Coca-Cola started building three-classroom
schoolhouses in 1997 in partnership with the Department of Education and the
Philippine Business for Social Progress. In February 2013, the 101st
Little Red Schoolhouse was turned over to the Department of Education.
The second initiative is the Nutrijuice program.
Coca-Cola Philippines partnered with the Philippines’ Food and Nutrition
Research Institute in coming up with specially formulated NutriJuice to address
iron-deficiency anemia among schoolchildren. The orange-flavored juice drink,
which is fortified with iron, zinc, lysine, and vitamins A and C, has been
distributed free of charge to more than 200,000 school children nationwide.
Coca-Cola Philippines also focuses on women
empowerment by partnering with the Technical Education and Skills Development
Authority (TESDA) to train women who own or operate small stores (called
“sari-sari” in the Philippines) from across the country with the Coke TESDA
Sari-Sari Store Training and Access to Resources (S3TAR) Program. The program
aims to help women become better entrepreneurs through the combination of
components that will help them overcome the barriers they face in the retailing
business. The Coke TESDA S3TAR Program is part of the 5by20 Global Initiative
of The Coca-Cola Company to enable the economic empowerment of 5 million female
entrepreneurs across the Company’s value chain by 2020. In March this year,
10,000 female entrepreneurs in the Philippines will graduate from the program.
Coca-Cola Philippines utilized a centuries-old
technology which uses natural kinetic energy contained in free-flowing water to
provide families in upland communities with a reliable source of water through
the Agos Ram Pump project.
stewardship is also one of the sustainability goals of the company. Thus, Coca-Cola
Philippines utilized a centuries-old technology which uses natural kinetic
energy contained in free-flowing water to provide families in upland
communities with a reliable source of water through the Agos Ram Pump project. Working with Earth Day Network
Philippines Inc. and the Alternative Indigenous Development Foundation, Agos ram pumps have been installed in 23 water-poor communities across
the country, providing water to over 18,000 people.
receiving this letter, Atty. Adel Tamano, Public Affairs and Communications
Director of Coca-Cola Philippines, said, “President Aquino’s letter is both an
affirmation of the fruitful partnership between The Coca-Cola Company, the
Philippine government, and civil society for the country’s economic and social
progress. Moreover, it is an inspiration for us to strive to create value and
opportunities for our partners in business and for Filipino consumers that have
supported us for over a century.”
Guillermo Aponte, President and General Manager of Coca-Cola Philippines, said,
“We are encouraged by President Aquino’s letter. It is a testament that the
success of our company in the Philippines is due to the overwhelming acceptance
and support of Filipino consumers who have embraced our brands and our
products. To receive such a letter of recognition from the official
representative of the Filipino people is a great honor for The Coca-Cola
See below for a photo of the president's letter to Coca-Cola Philippines: