We’re committed to creating a World Without Waste by taking responsibility for the packaging we introduce to markets and working to reduce ocean pollution. Below are a few highlights of progress we’ve made this year. For more progress, see our map.
DESIGN - Aspire to create packaging that contains at least 50% recycled material by 2030, and continue pursuing the goal to make all consumer packaging 100% recyclable by 2025.
Our R&D team continues to evaluate new technologies, and this summer we joined DEMETO’s, developers of the gr3n technology for chemical recycling, Industrial Advisory Board. Unlike mechanical recycling, DEMETO’s technology allows a complete recovery of PET plastic without any degradation of the material.
Throughout our packaging, we are increasing the use of recycled content. In Mexico, our bottled water brand, Ciel, is now available in a 100% recycled plastic bottle (rPET). This builds on the extremely strong collection and conversion infrastructure that our system has financed over the past decade.
The percentage of recycled material we’re using in our packaging throughout Latin America is growing:
- 42% in Colombia
- 25% in Costa Rica, Ecuador, El Salvador, Honduras, Nicaragua and Panama
- 10.8% in Guatemala
Our Mount Franklin water brand in Australia is also now available in 100% rPET.
These are great examples of using rPET where the material is available and where it is legal for food-grade use. In many markets we’re still working through the challenge of rPET availability and policy to enable its use.
COLLECT - Reduce waste by collecting and recycling a bottle or can for every one we sell by 2030.
Expanding Successful Collection Systems in Africa and Latin America
One region making significant progress is sub-Saharan Africa. More than 10 years ago, Coca-Cola South Africa funded and co-created the PET Recycling Company (PETCO). PETCO is an industry body that promotes and regulates the recycling of PET material after initial use, and has partnered with recyclers to create new products made from disposed PET material.
As a result of PETCO’s efforts, the country has seen an increase in recycling from single digits in 2000 to 65% in 2017 – close to European rates, exceeding United States recycling by more than 20%.
Following PETCO’s success in South Africa, Coca-Cola is helping to launch the model in Kenya through the Kenya Association of Manufacturers (KAM). While industry recycling has occurred in Kenya for years, PETCO Kenya is the plastic industry’s first joint endeavor to self-regulate and create a sustainable approach to PET management.
In Latin America, we are expanding The Regional Initiative for Inclusive Recycling partnership, which includes the Inter-American Development Bank with
From Plastic to Furniture
In Thessaloniki, Greece,
In 2018, the program will collect and reuse 62 tons of plastic, metal and paper from 38 new collection points, creating public benches along the city’s port and beachfront. The program will also create public education programs for adults and in schools reaching more than 3 million people.
Drop Box Program
Coca-Cola and five other companies are implementing a Drop Box program in Jakarta, Indonesia with 100 drop boxes placed in public and retail spaces. We have also joined other companies, PepsiCo, Dow and the UK and Canadian governments, in launching the Global Plastic Action Partnership at the World Economic Forum, which will also implement recycling programs in Indonesia.
No Package, No Problem
We have expanded our package-less delivery model for beverages through our innovative
Waste is a huge and growing issue for our world and making headway will require all of us to play a part. Through partnership and participation, together we can make a positive difference.
PARTNER - Work together to support a healthy, debris-free environment and oceans.
We are supporting industry initiatives to scale recycling infrastructure and sustainable manufacturing technologies that advance the circular economy. Partnerships with the Closed Loop Fund in the U.S. and more recently with the newly launched Circulate Capital in Asia are examples.
Circulate Capital is an impact-focused investment management firm dedicated to financing innovation, companies, and infrastructure that prevent the flow of plastic waste into the world's ocean while advancing the circular economy.
The GPAP supports our existing work to address plastic waste including at a local level in Indonesia, the second largest global contributor to the issue of ocean plastic.
We recently joined the Packaging and Recycling Alliance for Indonesia Sustainable Environment (PRAISE), which aims to establish best practices that support sustainable and integrated packaging waste management solutions in Indonesia.
We are using our brand voice to support consumer awareness and recycling efforts including through recent campaigns in the Netherlands and the UK.
Coca-Cola UK recently launched #CokeDunks, a sustainability campaign targeting youth. The campaign uses gamification to emphasize the importance of recycling.
#CokeDunks challenges teens to film themselves creatively dunking empty plastic bottles into a recycling bin before posting the content on social media with the hashtag #CokeDunks. This campaign aims to show that recycling doesn’t have to be boring.
This year’s summer marketing campaign in the Netherlands used the power of our brands to convey recycling messaging. Through the “Across the Tracks” TV commercial and recycle labeling on 160 million packages the campaign focused on getting consumers to recycle our packaging. The “Across the Tracks” campaign also launched in Sweden, UK, France and Great Britain.