After holding a nationwide search in March for the best and brightest creators, Project Hustle, the crowdfunding-inspired program by vitaminwater, today announced 10 finalists. Check out their projects here: and, and decide for yourself which ideas will break the status quo, glass-ceiling, or simply, the Internet. 

1. Uncap codes

2. Back projects

3. Get rewarded

Beginning today, through Aug. 31, vitaminwater will put the power into the public’s hands to decide which of these finalists will potentially have their projects funded up to $50,000 each. To fund projects, participating vitaminwater and vitaminwater zero™ bottle caps will contain a code that people can enter online at Each code holds a specific “virtual dollar” value, which can be allocated to one of the ten finalists’ projects, after viewing their project video. Every valid code entered wins a prize (tied to the value of the code), ranging from: vitaminwater, tablets, wireless speakers, streaming music and video subscriptions, tickets to top festivals, and much more.

“Our ten finalists are some of the best and brightest creators in the nation, and we can’t wait to see how their projects come to life,” said vitaminwater Senior Brand Manager Ryan Robertson. “vitaminwater began as a small start-up in Queens, so we understand that hard work pays off. Project Hustle is our way of supporting these enterprising artists at the beginning of their journey, relentlessly hustling towards and pursuing their dreams.”

To keep up with the excitement of Project Hustle, follow vitaminwater (@vitaminwater) on Twitter and Instagram, and join the conversation at #projecthustle and #hydratethehustle.

For official contest rules, prizing information, odds of winning, and more information, please visit: