On Nov. 1, 2017, the Olympic Flame arrived to Incheon Airport to officially kick off the PyeongChang 2018 Winter Olympic Torch Relay.
Since then, the torch has traveled by boat, plane, horseback and more en route to bringing the magic of the Olympic Games to everyone in Korea. Over 101 days, 7,500 torchbearers will carry the flame across more than 1,200 miles through nine provinces and eight major cities.
Coca-Cola, a 12-time presenting partner of the relay, is there every step of the way engaging the public with route activation vehicles and evening celebration experiences that bring the Olympic moment to life.
The massive event comes together each day thanks to the collaboration of representatives from Coca-Cola, the local organizing committee and the other presenting partners. A dedicated group of more than 300 people move through the country to bring the magic of the flame to Koreaans. Every day on the relay is a new experience for the team and for spectators who take part in this once-in-a-lifetime event to welcome the caravan to their hometown.
Each day is about celebrating the Coca-Cola torchbearers who help move the flame throughout the country. Coca-Cola had the honor of selecting 1,750 torchbearers to run in Korea. This included selecting the first torchbearer, You Young, who ran in Korea on Nov. 1. Selected torchbearers include consumers with special stories and celebrities and influencers who embody both the Olympic and Coca-Cola spirit.
Hun Sik Yoon, general manager, Coca-Cola PyeongChang 2018 Winter Olympic Games, said, “As the longest Olympic partner and as a presenting partner for the torch relay program since 1992 Barcelona Olympic Games, we are pleased to participate in our first winter Olympic Torch Relay in Korea with various celebrity and non-celebrity torchbearers. We are hoping to get tremendous interest for the exciting journey leading to the opening ceremony of the Olympic Games.”
The Olympic Torch Relay will continue to travel across Korea until Feb. 9, when the cauldron is lit at the opening ceremonies and the PyeongChang 2018 Winter Olympic Games officially kick off.