Coca-Cola is incentivizing recycling at the 2018 Special Olympics USA Games through “reverse” vending machines that let fans give back in more ways than one.
Attendees can stop by the two recycling stations in Seattle to deposit PET bottles or aluminum cans. Each recycled package triggers a $.05 donation to Special Olympics Washington through the
The project came together in just a matter of weeks, with
The pilot supports Coke’s “World Without Waste” vision to collect and recycle the equivalent of every bottle or can it sells globally by 2030. The company is exploring opportunities to place the experiential machines in retail locations and at events such as music festivals, where fans could recycle to score perks like VIP upgrades.
“We want to show the athletes and their families, friends and fans how rewarding recycling and sustainability efforts can be for the broader community,” said Nicole Smith, sustainability manager, customer collaborations,