A special report issued today by industry publication Beverage Digest shows that Americans spent about $5 billion more on nonalcoholic beverages in 2018 as beverage makers like
Per Beverage Digest, carbonated soft drinks (including energy drinks) drove the lion’s share of retail value growth, adding $2.7 billion in retail value to the industry’s overall $140.6 billion in sales last year, the category’s strongest performance since 2005.
A core part of Coke’s strategy in North America has been responding to evolving consumer tastes by moving from volume to value as a core metric, fueled by a focus on premium offerings, beverage innovation, and smaller bottles and cans with less sugar and calories per package. Through this strategy, The
“This report highlights the continued momentum of our brands in North America, across a wide array of beverage categories, as we expand our total beverage portfolio to meet fast-changing consumer and customer needs,” said Jim Dinkins, president,
According to Beverage Digest, in 2018 the U.S. nonalcoholic beverage industry grew at more than twice the rate of 2017. The value of industry retail sales grew 3.6% while volumes were up 2%.
The report includes a category-by-category breakdown of retail revenue growth in 2018. Carbonated soft drinks (+3.3%); water (+6.1%); sports drinks (+3.7%); ready-to-drink teas (+2.4%); and ready-to-drink coffees/dairy-based and other (+3.7%) each reported healthy retail value growth. Only one category –
juice/juice drinks (-0.7%) – posted revenue declines in the channels measured by Beverage Digest.