On February 10, Coca-Cola Philippines, in partnership with the
Philippine Red Cross (PRC) gathered about 700,000 runners for the second Million
Volunteer Run (MVR2).
The theme for this year’s run “Run to Save Lives” aims to raise funds for
volunteer training and new life-saving equipment for disaster relief
As a major sponsor, Coca-Cola donated PHP1 million (USD 24,600)
for the event. The Company also allocated race slots to 800 eager runners from
Metro Manila high schools. In Metro Manila, there were two categories, the 3km
and 5km run, with both categories finishing at the Quirino Grandstand.
Taking place across 78 Filipino cities simultaneously, the event attempted to
land in the Guinness World Records as the largest mass running event in the
“We are witness to PRC’s commitment towards extending their humanitarian
services, especially in a country prone to calamities,” says Adel Tamano,
Coca-Cola Philippines Director for Public Affairs and
Communications (PAC). “The Million Volunteer Run does not only coincide with our
thrust to further efforts in helping communities, it also promotes healthy and
active living, which is in the DNA of our corporate programmes.”
The first Million Volunteer Run took place in 2010 with an initial attendance
of 450,000 runners nationwide. This year saw a larger turnout, both in
individuals and corporate partners.
Coca-Cola Philippines has been a longstanding partner of the PRC
in its various programmes for disaster relief, blood donation and basic life
In the past, Coca-Cola has supported programmes on active
healthy living through the Philippine Basketball Association Youngstars and the
Coca-Cola Todo dance contests.
Coca-Cola is also accelerating its programmes for women’s
economic empowerment through the 5By20 Programme, and access to water through the Agos Ram Pump
initiative.Jennifer Lai is Editor at Eight Partnership who helps write stories for The Coca-Cola Company in Asia.