Christmas without Santa Claus? Whether "real" or made of
chocolate, both are equally unimaginable.
The real Santa lives forever, but the chocolate Claus has a short life
expectancy. Because regardless of the tradition and effort that goes into a
chocolate Santa Claus, he falls victim to a sweet tooth within seconds.
Journey Germany recently caught up with Heike Bootz, marketing director for chocolate
manufacturer Lindt & Sprüngli, to learn more.
A Chocolate Father
Christmas, unlike the real Santa Claus, is very fragile. How is he made, and
how does he make it unbroken and delicious to lucky mouths?
Before it becomes a Santa Claus, the Lindt chocolate mixture is
first prepared. Herewith, the hours pass. The liquid mixture is poured into one
half of a Santa Claus shape, and a second half is placed over it and they stick
together. Both halves rotate until the liquid chocolate has distributed inside
and formed a uniform layer along the walls. If Santa Claus is cooled, it can be
easily removed from the mold. However, it does not hurt to treat it carefully,
for it is in fact a delicate creature made of fine Lindt chocolate!
The Lindt Chocolate
Santa Claus looks real. Does he ever get a new look?
There is a very traditional figure of Lindt Santa Claus, the
appearance is not changed. He always comes in a red coat, with white hair and a
long white beard and the bag full of gifts. And of course, with the bells on
the belt - depending on flavor in golden, white or brown.
How many Santas are
sold over the holidays in Germany?
In Germany alone,
we sell about 26 million. Globally, we produce about 37 million Santas
annually. This includes the 10-ounce mini Santa Claus and a one-pound