Who better to help you navigate your seasonal travels than the busiest and most efficient holiday journeyman of all time?
Thanks to a partnership between the Waze traffic and navigation app and
The Santa voice, created and recorded by
In between, he peppers directions with “Ho, Ho, Ho"s and calls for Rudolph to reroute, when necessary.
And when Waze users are nearby
This is not the first time Coke and Waze have joined forces. Earlier this year, Mr. T’s voice helped navigate app users while touting the deliciousness of ice-cold FUZE Iced Tea.
This is, however, the first time Santa's voice has been used for such purposes.
Coca-Cola has a long history of inspiring the look and sound of Santa, having first created the jolly vision of Santa through artist Haddon Sundblom’s 1930s advertising illustrations. As recently as the 1990s, Santa’s voice bellowed merrily bellowed in
“We’ve previously used the voice of Santa, but we’ve never used it in an app like this, taking jolly old Saint Nick and placing him in a digital world," said
To conceive this iteration, the team behind the Santa/Waze voice worked with Ryan to identify elements of Santa’s voice in past
Alessandra Cascino, who helped lead the effort to digitize the iconic voice, says, “Santa still had to sound like the jolly man we heard in the
With so many drivers on the road, the holidays can be filled with rough commutes. Cascino hopes the reimagined
“However cheesy it may sound," she concludes, "we want to give Waze users a holly, jolly experience during their drive that only