When different eyes and minds examine a person or thing, they often see varying potential. Consider a beverage package. Many may look at it simply as a container for a drink. Maura Kroh, founder of Acacia Creations, sees art—and opportunity.
While working in refugee camps across Africa, Maura was inspired by the artistic talent of the people she met and the beautiful hand-crafted items they produced from materials such as aluminum cans. However, she learned they lacked a way to sell their crafts and generate income. In 2007, Maura founded Acacia Creations in Kenya to help connect artisans with the global consumer marketplace.
Artisans in Nairobi and across East Africa create fun, eco-friendly decorations for profit, transforming
In 2015, canimals became available for sale through
Acacia Creations goes beyond creating jobs, providing training, and giving back to communities through education and healthcare initiatives. And that’s a great fit for
Artisans are an important part of
That means the small businesses the company works with in over 200 countries and territories. From fruit farmers to artisans, 5by20 seeks to help women overcome barriers they face to business success. Together, partners support business skills training; access to finance and assets, networking and mentoring, as well as access to new markets to sell their products—all necessary tools for these business women to succeed.
“Our mission has and always will be to improve lives in a long-lasting and sustainable way,” said Kroh.
“Coca-Cola’s 5by20 program aligns with our mission and our hope to empower women to create and earn an income to improve their lives, the lives of their families, and ultimately positively impact their communities."
"I truly believe everyone and everything has potential. If we could all embrace that outlook, the world would be a more wonderful and sustainable place.”
More on Journey
- View our 2016 Sustainability Report
- Subscribe to The Circular Sustainability Newsletter
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