The Coca-Cola Company's Olympic journey began on a freight ship in 1928. The transport arrived in Amsterdam carrying the U.S. Olympic Team and 1,000 cases of Coca-Cola. Unbeknownst to many at the time, the long voyage would be a catalyst to a winning partnership between two beloved entities: Coca-Cola and the International Olympic Committee.
Since then, the company has sponsored every Olympic Games, helping bring the Olympic spirit to fans in host cities and around the world.
And now, 90 years later, Coca-Cola will celebrate another momentous year of partnership. As the longest continuous sponsor of the Olympic Games, the company today unveiled new themed packaging ahead of the Olympic Winter Games PyeongChang 2018 in PyeongChang, South Korea. Limited-edition "Share a Coke" bottles, which feature Coca-Cola’s “4-pack” of U.S. Olympic athletes and one hopeful, pay tribute to the company’s 90-year history with the Olympic Games.
In addition to packaging and point-of-sale creative, Olympic freestyle aerial skier Mac Bohonnon, Olympic hopeful men’s figure skater Nathan Chen, U.S. Paralympic snowboarder Amy Purdy and Olympic bobsledder Elana Meyers Taylor will be featured in custom digital content and other promotional efforts – including limited-edition athlete-inspired Coca-Cola Freestyle flavors.
In addition to the “4-pack,” Coca-Cola will partner with other notable athletes throughout its Olympic Winter Games program.