Last week, Coca-Cola set a record for the "World's Largest Cheers" with over 170,500 #ShareaCoke Twitter mentions globally. The #ShareaCoke hashtag also generated a special Twitter emoji featuring a pair of clinking Coke bottles, making Coke the first brand to have a custom Twitter emoji. But what's the backstory behind it all? Find out in our #ShareaCokeChat!

Join the conversation Thursday, September 24, at 12:00 p.m. ET on Twitter as @CocaColaCo hosts #ShareaCokeChat, offering an exclusive behind-the-scenes look at the making of the “World’s Largest Cheers”. Guests Erin Arnett [Twitter] and Ryan Anderson [Coca-Cola], two talents behind the operation, will answer your questions.

In this fun and informative conversation we'll chat about the emoji project, the world record set and your questions on the #ShareaCoke campaign. Cheers!

Meet Our Guests:

Ryan Anderson

Ryan Anderson, @RyanA1977

Director IMC, Coke

Ryan has been at Coca-Cola for almost 10 years working in various roles in digital, connections and IMC (integrated marketing campaigns). He spent the first half of his Coca-Cola career working across the Still portfolio on Waters, Teas, Energy and Juices. The last 5 years he has been working with Coca-Cola brand.  

Role on Share A Coke Launch
As part of his IMC role, Ryan leads all social content for the Coca-Cola brand social channels. This Twitter campaign is something the brand social team has been working on in partnership with Twitter to make happen for almost a year.  When the opportunity came to do it, the Coca-Cola brand team partnered with Twitter and creative agency Wieden Kennedy to end the Share a Coke campaign in a big way with the World’s Largest Cheers.

Erin Arnett

Erin Arnett, @erinharnett
Client Partner Lead, Twitter
Erin Arnett is a Client Partner Lead at Twitter on the CPG vertical and leads the partnership with The Coca-Cola Company. Her areas of expertise include social media, display, search, video, and mobile advertising solutions (programmatic and direct models). Prior to joining Twitter, Erin was an Account Director at Yahoo managing digital marketing programs for brands within the Tech/Telco vertical. Erin has spent the last 15 years of her career in direct sales & management at premium publishers such as Yahoo, AOL, Meebo, Cox, Excite@Home, and The Wall Street Journal Online building large-scale, cross platform digital marketing campaigns for leading brands. 

Role on Share A Coke Launch
As the Client Partner Lead on Coca-Cola, my role is to work with our Brand Strategy team to build marketing solutions on Twitter that align with Coca-Cola's business objectives. Coca-Cola and W+K (creative agency) requested brand emojis early in our product life cycle as a creative way to communicate with customers on Twitter. Together, we identified this as a unique opportunity to launch the custom brand emojis to set a new record for the world's largest cheers for #ShareaCoke. 

Guidelines and How to Join the Conversation: 

  • Sign in to your Twitter account by 12:00 p.m. ET on Thursday September 24th.
  • Follow @CocaColaCo
  • Search the hashtag #ShareaCokeChat to follow along the conversation
  • Don’t forget to include the hashtag #ShareaCokeChat in your tweets. 
  • Tweet your questions! (with hashtag included)
  • Please be sure to stay on topic. We will answer questions around the partnership between Coca-Cola and Twitter for the #ShareaCoke Twitter emoji project, including the #ShareaCoke World Record 'Cheers' around the world.
  • We will share a recap blog on here after the chat to try to answer any questions that do not get answered within the hour long live chat. 
Share your questions ahead of time in the comments below, and then join us in the conversation at 12pm ET, Thursday, Sept. 24. See you then!