Myanmar’s annual lighting festival, Thadingyut, is a time to celebrate family and pay homage to elders.
Coca-Cola Myanmar encouraged fans to join the festivities by creating memories and lighting designs of their own. Repurposing bottles and cans,
Nopakunkajorn believes that the lantern campaign brought people together, “inspiring a number of creative and artistic designs,” with one top entrant collectively creating his masterpiece with his entire community.
Even in photos the lanterns lit up brightly, with the user-generated images receiving thousands of positive reactions on social media, uniting a virtual community in celebration of Thadingyut.
“People coming together to share special moments is an important part of Thadingyut, and we’re happy that