Last week I attended the Cannes Lions International Festival of Creativity and presented on Coca-Cola's approach to Real Time Marketing.  About an hour after my seminar, I took over our corporate Twitter handle @CocaColaCo for 45 minutes. Our followers and fans asked great questions about my role at Coca-Cola and more specifically real-time marketing. I had a lot of fun and decided to share the highlights below for those who missed the chat.

Thanks for chatting with me. Have more to say? Let's continue the conversation in the comments below.

Wendy Clark

Wendy Clark is President of Sparkling and Strategic Marketing at Coca-Cola North America. You can also find her on Twitter at