One of the cool parts of my job is working with the history of the many brands we have. If you've seen the new Sprite cans and bottles in the store recently, you may have experienced a little bit of nostalgia. The new Sprite packaging puts a modern, updated spin on its signature look. The new logo connects to the "spark" shape seen in the 1966 can on the left. It also borrows from the other Sprite logos in the images below from 1985 and 1997, respectively. Can you identify any other resemblances to the older cans??
More on Journey
- Odwalla Celebrates Heritage with ‘Road to Our Roots’ VW Van Tour
- Coca-Cola Tips Cap to Boston Red Sox World Series Win With Commemorative Can
- Coca-Cola Toasts 60 Years of Dreamland Bar-B-Que
25 Years After ‘Philadelphia’:
Coca-Colaand (RED)® Release Featurette Charting Progress Made in Fight Against HIV/AIDS
- Sundblom’s ‘Coca-Cola Santa’ Gets Its Own Commemorative Stamp