Houston will be a hotbed of hoops this weekend as basketball fans from across the country descend on the Texas city to cheer on their teams in the NCAA® Men’s Final Four®. The
Coca-Cola, Coke Zero and POWERADE will be at the center of the action in Houston, bringing fans’ passions for sports, music and entertainment to life.
“As a longstanding Corporate Champion of the NCAA,
For fans who will be in the great city of Houston this weekend, here’s a taste of what you’ll see from
Coca-Cola Music Mix
As part of the NCAA March Madness Music Festival at Discovery Green on Saturday, April 2, the
At the festival, fans can also stop by the
Coke Zero at Final Four
Coke Zero is the official fan refreshment of the NCAA Final Four. As part of its “You Don’t Know Zero Until You’ve Tried It” campaign, Coke Zero is inviting fans in Houston to try Coke Zero. People can enjoy fun Coke Zero activities at the March Madness Music Festival including Texas-style mechanical bull riding, photo booths and a Coke Zero sampling station.
Also, participating Uber and Enterprise vehicles throughout downtown Houston will be stocked with Coke Zero for fans to try all weekend long.
POWERADE Court at Final Four Fan Fest
POWERADE is the official sports drink of the NCAA Final Four. Friends and families can practice their basketball skills and watch some of basketball’s most celebrated all-stars dunk hoops at POWERADE Court at the Final Four Fan Fest Presented by Capital One®. The event is April 1-4 at George R. Brown Convention Center. Tickets are on sell at the door. For more information, visit http://www.ncaa.com/final-four.
Final Four Dribble Fueled by POWERADE
Thousands of fans will join the NCAA and POWERADE for the Final Four Dribble on April 3. Families will parade through the heart of downtown Houston, led by NBA great Kenny Smith. The event is free, but requires pre-registration at http://www.ncaa.com/final-four/final-four-dribble.
POWERADE NCAA Youth Clinics
The NCAA Youth Clinics are a community outreach program, and during Final Four weekend, youth will receive basketball clinic instruction from NCAA coaches and student-athletes. The free clinics are held April 2, but require pre-registration at http://www.ncaa.com/final-four/coke-youth-clinics.
“Each Final Four,
Coca-Cola also will help bring activations to life at the NCAA Women’s Final Four this weekend in Indianapolis.
NCAA, Final Four, March Madness and March Madness Music Festival are trademarks of the National Collegiate Athletic Association.