A favorite lemon-lime soft drink will welcome another crisp, refreshing flavor in Russia when Sprite Cucumber launches April 1.
The R&D team at
Cucumber water and cucumber lemonade – popular beverage choices at cafés and restaurants in Russia, especially in the summer months – inspired the development and launch of the new brand.
“We have been successful in combining in the new Sprite Cucumber flavor everything that makes Sprite so great – the refreshing lemon-and-lime taste – and a new ingredient, cucumber extract,” says Evgenia Lebedeva, Sprite and Schweppes brand manager,
Coca-Cola Russia will support the launch of Sprite Cucumber with a full marketing campaign including social media, retail and TV advertising.
Several different flavors of Sprite have launched around the world, including unique versions with ginger, mint, cranberry, tropical fruit and more.
More on Journey
- Coca-Cola Announces New Investments in Enhanced Recycling as Part of ‘World Without Waste’ Vision
Portrait Series Marks 90 Years of
- A Refreshing Reward: The Story Behind This History-making 1943 Photo Featuring Tuskegee Airman Charles B. Hall
What to Drink When You’re Not Drinking:
Coca-ColaTesting Cocktail-Inspired Line of Nonalcoholic Beverages in Atlanta
- The Ongoing Fight Against HIV/AIDS: Reflecting on the Film 'Philadelphia' in its Namesake City