Fans in Rio de Janeiro don’t need a ticket to fully experience the Olympic Games. For the first time in Olympic history, Coca-Cola has created a must-see hangout for teens to engage with the Games on their terms. Located in a former warehouse in the new heart of downtown, Praça Mauá, Parada Coca-Cola (Coca-Cola Station) will welcome an estimated 150,000 fans throughout the Games for concerts, athlete and celebrity appearances, and much more. Open daily through Aug. 21 from 11 a.m. until 6 p.m., the free attraction includes the largest Coca-Cola retail store in Latin America and a range of opportunities to experience Coke’s #ThatsGold campaign. Get the full scoop here.
Parada Coca-Cola Manager Collin Brum gave us a sneak-preview tour before doors officially opened. Take a look: