As the U.S. college football season kicks off this weekend, we're using this Throwback Thursday #TBT to take a look back at some of the many times
Keep checking back with Journey this football season as we bring you everything from sports journalism to behind-the-scenes videos to recipes and more.
Our delivery trucks look a little different these days! This football-themed truck hit the roads serving up Coke and happiness in 1928. Almost a century later, we would take that mission to a whole new level with the Happiness Truck.
This ad, from 1942, was Coke's very first use of color in college football programs.
This center spread from a 1945 football program features both a helpful guide to referee signals and the character known as "Sprite Boy." Sprite Boy was only used in ads, interestingly enough, in the 40s and 50s, well before the invention of the beverage Sprite in 1961.
"Coke scores points," declares this 1957 ad, featuring a family gathering around for food and football. Today, we've got you covered for gameday recipes, whether you'll be sitting around the table or tailgating in the parking lot. Try out these
More on Journey
- Share a Coke and Share the Summer: 2018 Campaign Focuses on Special Moments
- Multiple Coke Brands Bubble Up in Fast-Growing Sparkling Water Category
Student Filmmakers From Ithaca College Take Top Honors in 2018
Coca-Colaand Regal Films Program
- Coca-Cola Freestyle Unveils Next-Gen Fountain Dispenser, New Operating System and More
- The Discipline of Growth — Exploring, Challenging and Leading with Brands to Accelerate Growth